When it comes to Internet Marketing the importance of building relationships is tremendous, you have to create relationships with your subscribers in order to demonstrate who you are and sell more.
Also, it is important to build relationships with other marketers with the objective of exchanging ideas, experiences and creating joint ventures.
Sometimes these relationships become friendships…If you have been online for some months, you know how it works. You give your product to your friend for a review, he/she gives you his/her feedback and testimonial.
Then, when your friend create his/her product he/she send you the product and you give feedback and testimonial, you CAN’T say to your friend: “I am not going to give you my testimonial.” If you do this you’ll have a lot of doors closed and you’ll be part of the black list, out of the circle.
I do you a favor and you do me a favor. This is the reason why a lot of crap has been sold and is being sold online and many unethical marketers are making a lot of money.
I have seen the same testimonial for more than 4 products, made by an unique marketer. Does it make sense? NO.
There are exceptions, but in the 95% of the cases it works in this way.
My point is the following:
Do you believe in this kind of testimonials?
Do they have some value?
In my personal opinion they have no value and I never consider them when I have to make a decision…Whether buying a product or not.
Before buying anything, check out the testimonials very well to know if they are reciprocal testimonials or real testimonials. Trusting reciprocal testimonials could make you lose a lot of money.
When you create relationships or friendships with other marketers, you have to clarify that you are not going to play the game of the Reciprocal Testimonials, because it could damage your and his/her reputation.
If you want testimonials give your product to those that really need it and in exchange ask for an honest testimonial… Ask your customers!
Thanks,
PV Reymond
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