How To Interview An Internet Marketing Expert

Here I’ll be talking about how to interview an Internet Marketing Expert, but you can use it as a guide to interview anyone in any field.

You have to look for people in your niche who know what they are doing and who can give you a good interview with great content.

The first thing you have to keep in mind before contacting the person is what is in it for him/her. Why that person should agree to be interviewed by you. Here are some points that you have to make him/her understand:

Â Â Â – You’ll promote the interview and he/she will have:

Â Â Â Â Â Â Â 1. Free publicity

Â Â Â Â Â Â Â 2. Free exposure

Â Â Â Â Â Â Â 3. Free traffic

Â Â Â – Get the rights to the product

In this way you’ll have content to use in your promotional efforts or if you interview 10-12 experts then you can create a product which you can sell. Then these experts will promote the product to their subscribers and you’ll have JV partners promoting the product for you.

Maybe you’re thinking: “Yes PV, that’s great, but how do I contact them?”

Here is the answer: The first thing is to approach the expert in the right way, a couple of days ago I wrote about that http://pvreymond.com/stair/?p=123.

You can use email, letter, call, postcard, etc. But one of the easiest way is to contact them through Social media sites – Myspace, Facebook, Twitter, etc.

Then, if the person agrees to give you the interview you prepare 7-10 questions related to a specific Internet marketing topic, and you send him/her a copy of the questions in advance. In this way the person has time to prepare the interview.

Ask specific questions, questions which the answers can help people to solve problems. Put yourself in the shoes of your prospects.

Let’s say that your target market is Internet Marketing Newbies. Then you ask about the easiest, cheapest and fastest way to start an online business.

Also you can survey the market to know the most burning questions about the topic.

Take a look at the expert salesletter and create some questions, you can use the bullet points and turn them into questions.

Ask him/her about his/her experiences and goals.

Before you start the interview make sure to introduce the interviewee, tell his biography but go straight to the point.

Now you know how to contact an Internet Marketing expert for an interview, how to approach him/her, what to ask, and what to do. And you know what? It’s time to move forward. So, start RIGHT NOW!

Please, leave your comments and if you like this post submit it to your favorites social bookmarking sites.

Thanks,
PV Reymond

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Tags: internet marketing expert, internet marketing interview, JV