E-mail Messages – HTML vs Plain Text?

It is something that people are always asking when it comes to e-mail marketing – broadcast and follow up messages using autoresponders.

Some people disable HTML for their e-mails and that’s a problem if you send them your message only in HTML…Everybody can get plain text but not the same for HTML.

When you use plain text, you know that your message will be received and that’s an advantage.

Spam filters see some HTML codes as spam, it does not make sense but there is nothing to do, just use your autoresponder spam checker, to know the areas that are being caught by the filter or use an online spam checker.

http://spamcheck.sitesell.com/

I like to use HTML in my e-mail messages because it makes look the message different…It grabs attention better than plain text. It is possible to use graphics, blue links, colors, different fonts etc.

It is important to keep the spam score under 3, in this way the message will be received in the inbox and not in the bulk.

If you use an autoresponder, you can use plain text and HTML – dual format…Those that disable the HTML receive your message in plain text, while those that allow HTML receive the message in HTML.

Thanks,
PV Reymond

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