E-mail Marketing: Your Most Profitable Channel On The Internet

The e-mail is today the greatest potential creator and transactor of business in the world. But wide as its use is, it still lies idle, an undeveloped possibility, in many a business house where it might be playing a powerful part.

The e-mail is the servant of every business, regardless of its size or of its character. It doesn’t  what department may command its use–wherever there is a business in which people must communicate with each other, the e-mail is found to be the first and most efficient medium.

Analyze for a moment the departments of your own business. See how many points there are at which you could use _right_ e-mail messages to good advantage. See if you have not been overlooking some opportunities that the e-mail, at no cost, will help develop.

Do you sell products? The e-mail message is the greatest salesman known to modern business. It will carry the story you have to tell wherever the message goes. It will create business and bring back orders a thousand miles to the very hand it left. If you are a retailer, the e-mail will enable you to talk your goods, your store, your service, to every family in your town, or it will go further and build a counter across the continent for you.

If you are a manufacturer or wholesaler selling to the trade, the e-mail will find prospects and win customers for you in remote towns that salesmen cannot profitably reach.

But the e-mail is not only a direct salesman, it is a supporter of every personal sales force. Judiciously centered upon a given territory, e-mail messages pave the way for the salesman’s coming; they serve as his introduction. After his call, they keep reminding the prospect or customer of the house and its products.

Or, trained by the sales manager upon his men, e-mail messages keep them in touch with the house and key up their loyalty. With regular and special messages, the sales manager is able to extend his own enthusiasm to the farthest limits of his territory.

So in every phase of selling, the e-mail makes it possible for you to keep your finger constantly upon the pulse of trade.

If you are a wholesaler or manufacturer, e-mail messages enable you to keep your dealers in line. If you are a retailer, they offer you a medium through which to keep your customers in the proper mental attitude toward your store, the subtle factor upon which retail credit so largely depends. If you sell on instalments, e-mail messages automatically follow up the accounts and maintain the inward flow of payments at a fraction of what any other system of collecting entails.

Do you have occasion to investigate the credit of your customers? The e-mail messages will quietly and quickly secure the information.

Knowing the possible sources of the data you desire you can send forth half a dozen e-mail messages and a few days later have upon your desk a comprehensive report upon the worth and reliability of almost any concern or individual asking credit favors. And the e-mail messages will get this information where a representative would often fail because it comes full-fledged in the frankness and dignity of your house.

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