When it comes to online business you have to keep in mind that you can’t interact with your website visitors in the way you do in the off line world.
1. Words:
The most important thing is to make your visitors understand the importance of your product and your WORDS are the most powerful thing to do this.
You have to speak the same language your visitors speak, in this way they feel understood. Think that a real estate agent doesn’t speak the same language a nurse speaks.
You have to know your target market and speak to them in the language the speak – expressions, phrases.
2. Headline:
It has to grab people’s attention. You have only 4 seconds to get your visitors attention. So, your headline has to be powerful and demonstrate the visitors that they are in the right place.
When they read the headline they have to realize that that’s exactly what they are looking for. You have to include benefits in your headline and your Unique Selling Proposition
3. Benefits:
You should use bullet points to list the benefits of your product. Benefit is the end result your customer achieve using your product/service.
Don’t confuse benefit with feature because feature is what your product/service does, the function.
4. Guarantee:
Offer a full money back guarantee no question asked. In this way the customer know that he has nothing to lose that he is risking nothing, because you are taking all the risk.
5. Social Proof:
You have to proof that your product/service works and has helped others. Think about using testimonials.
After someone buys your product/service you can contact him and ask him about his experience with your product/service. You can use his words as a proof.
6. Urgency:
It could be that the product/service is available only for a specific period of time, or that you’ll sell only a limited number.
In this way your prospects feel some pressure and can take action immediately.
7. Call to Action:
You have to explain your prospects how to take action, in order words you have to explain how they can buy your product.
You could use something like this: “Click Here To Order Now”.
There are some other elements that can help you to skyrocket your sales for example testing different elements of your sales letter but it is for another post.
Anyway I think these are the most important elements.
Now you know how to Skyrocket your sales so, start taking action RIGHT NOW!
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Thanks,
^PV Reymond
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Tags: headline, marketing and advertising, Sales, sales letter
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