Guerrilla Marketing - Mentos Great Example

June 27th, 2009

  I just found a great example of a Guerrilla Marketing campaign.

  It is from the Mentos Gum marketing campaign, here is the Youtube video…

  If you don’t know what Guerrilla marketing is here is the Wikipedia definiton:

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

Thanks,
^PV Reymond

 


Popularity: 1% [?]

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Laid-Off? Here’s Your BIG Opportunity

June 5th, 2009

I want to pass along something I just read.

  The Wall Street Journal has an article about how people can go from making a lot of money to almost broke.

  Here’s part of the article:
 
“Carlos Araya used to order lobster, filet mignon and $200 bottles of red wine at the Palm Restaurant in midtown Manhattan.

Now, he seats customers at its Tribeca branch.

Mr. Araya, 38 years old, lost his job in 2007 as a crude oil trader on the New York Mercantile Exchange. After visiting dozens of headhunters with no luck, he applied in August 2008 to be a host at the Palm to support his wife, two young daughters and mortgage payments. His salary has plunged from $200,000 to $25,000.

If the financial crisis was the flood, then the Arayas are one of the families standing in the stagnant waters left behind. Some former Wall Street employees, highly trained and accustomed to comfortable salaries, are having trouble translating their specialized skills to other fields that pay well, and instead find themselves forced to accept low-wage work. Now, Mr. Araya is on the brink of losing it all and is doubtful that he will ever return to Wall Street…”

  During this down economy lot of people are laid-off every single day, the unemployment rate jumped to 9.4 percent last month, the highest in more than 25 years. People who have lost their job have to face a hard situation, they have to figure out how to pay the bills.

  Now most of these people are desperately looking for a new job in other to survive and support their family, it is a sad situation but there is a very easy solution.

  Let me explain, in many cases these people have great skills and a vast experience in a specific field because they have done the same work for years. In other words, they are experts.

  Why not to use that expertise to make a lot of money? Probably you want to know how, here it is.

  You can build an Internet Business around these experiences and skills, where you teach others how to do certain things.

  Believe it or not there are people who will pay you if you help them to solve a problem or to achieve something.

  You just have to find these people and let them know that you can help them out. They will be more than happy to pay you for your help.

  Millions of people use the Internet every single day to look for solutions to their problems. So, it is easy to localize these people if you know how.

  In the case of Mr. Araya he could start an Internet Business teaching people how to trade, he has a huge experience and know how to do this.

  The article says:

“He could gauge from the roar of traders’ voices how the market was faring. He gained loyal clients, and was confident enough to engage in profane shouting matches with them on the phone.”

  He could use those clients as a proof to demonstrate that he knows about this and that he can teach anyone how to trade.

  I just did a research using Google keyword tool…

  As you can see I used ‘how to trade’ and the average monthly search volume over the last 12-month period for this phrase is 90,500. The point is that there are many competitors, but there are ways to beat them.

  It means that lots of people use Google everyday to know something about how to trade. So Mr Araya, here’s your opportunity…

  - Register a Domain Name (better if it contains trade)

  - Open a web hosting account

  - Put up a blog and write good articles about trading

  - Get an autorsponder and load it with a follow up sequence of messages

  - Put the opt-in form on the blog, give something for free (special report, teleseminar, etc) to incentive people to opt-in

  - Every time a new article is posted to the blog bookmark and ping it to get exposure and traffic

  - Create something to sell (book, set of audio, etc) and offer it to your subscribers

  It doesn’t matter what your expertise is, if people need help in that specific field then you can start making money on the Internet. If you follow the steps mentioned above you’ll be well on your way to making a lot of money on the Internet.

  The point is that starting and growing an Internet business is not that easy if you don’t know where to go, what to do and how to do it…

  Fortunately there is a program that teaches all this Step-by-Step so that you can get your own Internet Business up and running in record time.

  If you were laid-off or for any reason you need to make more money here’s your opportunity…

  Just visit Startup Internet Business Acceleration

Thanks,
^PV Reymond

 


Popularity: 2% [?]

You Don’t Need That Traffic To Make A Lot Of Money

April 8th, 2009

Lot of people are obsessed with getting a lot of traffic. They do everything they can to drive thousands of visitors to their sites.

  The point is that they are doing something wrong and you don’t want to make this mistake.

  I wrote about this in the Reed Floren’s blog and I think you are going to find this post really interesting and useful so, I encourage you to read it right now…

You Don’t Need That Traffic To Make A Lot Of Money

 


Popularity: 4% [?]

Growing Your Google Authority

April 7th, 2009

A lot of information is available on the Internet about how to be ranked high in Google and how to have a site that Google sees as an authority.

  The point is that it is really confusing because there are many different points of view and you don’t know who is saying the right thing.

  I just come across a post Chris Garret did in his blog explaining in details how to grow your Google authority.

  If you want to be seen as an authority by Google you have to read this post because he covers everything. I found it really informative and helpful, so I suggest you read it http://www.chrisg.com/google-authority

Thanks,
^PV Reymond

 


Popularity: 3% [?]

It Is 1,2,3,4…

March 27th, 2009

Probably you are thinking about the meaning of the Headline (It is 1,2,3,4).

  Well, if I wouldn’t know the exact meaning of this I would have thought about something that has to do with counting, but counting in a logical order.

  And more or less it is the meaning of the Headline you read. But to know the exact answer go to:

http://www.startup-internetbusiness.com

  Okay, let be clearer, 1,2,3,4, is the way my training system works, it is a logical sequence of Step-by-Step lessons. I mean, I explain where to go, what to do, how to do it and in what order to do it this way …

  Step 1
  Step 2
  Step 3
  And so on …

  As you can see it’s not the same incomplete and useless stuff most people out there are teaching. It contains everything from start to finish. I assure you that if you do a research you are not going to find something like this.

  It’s time to open your eyes and get out of being “MARKETED” and become the “MARKETER”. My StartUp Internet Business Acceleration Training System will teach you how …

http://www.startup-internetbusiness.com

  All members are happy, the response has been huge and to be honest with you, I was expecting a good response but not at this level.

  Thinking about it I realize that it’s the result of years of hard work and that people see that finally they can have their Internet businesses up and running quickly.

  You can get your own Internet business up and running in record time too. It depends on you.

http://www.startup-internetbusiness.com

  Don’t wait… Start moving forward Right Now! See you there.

Thanks,
^PV Reymond

 


Popularity: 4% [?]

Your Opportunity In This Down Economy

March 24th, 2009

This down economy has been creating huge problems. Lot of people have lost their jobs and don’t know what to do, the point is that it will get worse and worse.

  The other day I watched a video on Yahoo about someone that went from making six figures a year to $7.29 an hour. He was a CEO and now is delivering pizza, the saddest thing is that he has a family and he is about to lose his house, as you can suppose $7.29 an hour is not enough.

  So what about you? What can you expect? Maybe you think that if you are lucky you can win the lottery and then you will live happy for the rest of your life.

  Let me ask you a question, how many people that you personally know have won the lottery? As you can realize this is not the way to go because success grows less and less dependent on luck and chance.

  There are lot of opportunities even in this down economy, they are all around you. But what is opportunity to someone who doesn’t want to see it? The world is all gates, all opportunities… You have to be ready for your opportunity when it comes.

  Listen, the easiest and fastest way to build a successful business nowadays is on the Internet and the risk you take is very low. It is a huge opportunity and it will allow you to finally achieve your goal and live in the way you want.

  Think for a moment about how many businesses you see online. Lot of them, right? Lot of people are making a living online. Are they better than you? No, they aren’t better than you.

  But how do you start a successful Internet business? There are lot of things that you need to know in order to get started the right way. Most people fail to build a successful Internet business because they don’t know what to do neither where to go and it doesn’t allow them to do the things that need to be done so they fail.

  The key is to have a guide, a step-by-step system that teaches you everything from start to finish. But, does this system exist? Of course, it exists and you can get access to it right now.

  I’ve created a Step-by-Step system with video tutorials and training which will allow you to get your Internet business up and running in record time.

  This is your opportunity, now you can start and grow your Internet business quickly. Yes, opportunity is here. It is knocking at your door so open up now. Click here.

 


Popularity: 4% [?]

Armand Morin Is Launching A New Training Program

March 19th, 2009

If you don’t know who Armand Morin is I just can tell you that he is one of the most successful Internet Marketers in the world. And it means that he has a huge experience and can teach anyone how to make a lot of money on the Internet.

  Guess what? Now you have the opportunity to learn from him.
Armand Morin Training

  You’re probably wondering what I’m talking about, right?

  Well, Armand Morin just showed me something that is so powerful that I consider it an irresistible offer.

  It is a  complete system to train anyone on the subject of Internet Marketing . The best part is, he just launched it, and you’re one of the first even hear about it, so take my advice and check this out now.

  Go here for the details:
Armand Morin Training

  I’m not sure how long this promotion is going to last, but my suggestion to you is to go to the page and read the whole thing, I know you’ll be just as impressed as I was with this New System.

  Here’s a tip for you …

  Make sure you watch ALL 3 of his videos there.
Armand Morin Training

  As I said… it is something really powerful and you’ll thank me.

Thanks,
^PV Reymond

 


Popularity: 4% [?]

Do You Make These Mistakes In Your Web Design?

February 19th, 2009

I just come across a great post about Web Design. Believe it or not it is something crucial when it comes to converting your visitors into subscribers or buyers.

  Some people overlook this and for this reason they have a very low conversion rate.

  In this post Dmitry, the author, explains very well 9 common mistakes many people make and how to avoid them.

  So, I recommend you visit 9 Common Usability Mistakes In Web Design, read, learn and apply that’s the formula.

Thanks,
^PV Reymond

 


Popularity: 5% [?]

19, 530 New Twitter Followers in 30 Days?

February 13th, 2009

  It is a quick know to let you note something about Twitter.

  As you should know Twitter has become a phenomenon, it is growing really fast.

  Many are the benefits you can get using Twitter…

     1. Free exposure
     2. Make Connections
     3. Free traffic to your site

  One of the most important things when you use Twitter is that you need to have followers, this way every time you post something it is reflected in your followers’ home page - with all its benefits.

  So, the more followers you have the better it is. The point is how to get lot of followers. Yes, you can follow people but if they don’t follow you, what?

  I came across a site that will help you get lot of followers in a short period of time and it is FREE…

  Gary Mccaffrey says that he got 19,530 new followers in 30 days using this: http://budurl.com/growing

Thanks,
^PV Reymond

 


Popularity: 5% [?]

I am Back From My Vacation

February 9th, 2009

  Yes, I am back from my three weeks vacation.

  I had a great time, I disconnected completely because my access to the Internet was very limited.

  It is important that you go on vacation when you can because it will help you a lot … You get many new ideas and always learn something.

  Also, you meet new people and you can learn how they think and how they live their lives. It is important for your business and life.

  Now it is time to start working again. Here is a picture when I was getting back landing in Paris.
Landing in Paris after my three weeks of vacation with no Int... on TwitPic

Thanks,
^PV

 


Popularity: 5% [?]